OUTRAGEOUSLY HEARTLED
FINALISTS
This award celebrates the optimistic and uplifting energy that these women bring to their businesses.
These founders create environments of encouragement and positivity, influencing everyone around them with their bright outlook and empowering spirit.
01
JENNIE BLAKE
SOMETHING JUST FOR ME
Jennie is everything this award stands for - leading with kindness, purpose, and a deep-rooted drive to serve others. With nearly 30 years in charity, education, and wellbeing, she now supports teams and individuals through trauma-informed coaching, retreats, and resilience training.
Whether she’s empowering frontline workers or guiding someone back to themselves, Jennie brings calm, compassion, and real change. Her business is built on heart, not hustle, and the impact she makes is lasting, human, and full of meaning.
connect with JENNIE
02
KATY SUNNASSEE
THE HEALTH EDITOR
Katy is the trailblazer behind The Health Editor, has been the editor of Platinum, the go-to lifestyle magazine for women aged 50+ and the long-time editor-in-chief who has shaped Top Santé for nearly a decade - Britain’s leading health magazine championing women over 40.
Katy’s mission is deeply heart-led: she breaks taboos around perimenopause, aging, and wellness with honest, expert-driven storytelling and always centres women’s real experiences over glossy perfection. Her work spans expert articles, powerful first-person essays on topics like hormonal health, body image, and mental wellbeing, and she even ghostwrites health books for celebrities.
A fierce advocate for aging with confidence and grace, Katy empowers mature women through clarity, compassion, and evidence-led wellness. Her voice is authentic, her heart is in every page and she reminds women that their stories and their health are worth lifting up.
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03
LUCY WILSON
MAIA - SHINE STRONG REVOLUTION
Lucy is the founder of Shine Strong Revolution and the powerhouse behind MAIA - a beautifully designed empowerment platform supporting new mothers through the wild, wonderful, and often unspoken journey of matrescence.
Born from her own experience navigating motherhood while supporting her two incredible sons, one with a rare condition, the other with autism, Lucy’s work is deeply personal and powerfully purposeful. She’s on a mission to educate, uplift, and build a strong community around maternal wellbeing.
MAIA blends expert-led education, mental health support, and peer connection to help mothers not just survive, but truly thrive. With a heart full of passion and a fierce belief in doing business for good, Lucy is creating real change.
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04
kAREN FARRELL
MINDFUL STATION
Karen is a breathwork powerhouse on a mission to help ambitious women ditch self-doubt and breathe their way into unstoppable confidence. Her work is all heart, guiding women to reconnect with their bodies, shift their energy, and step fearlessly into the life they’re meant for.
Through her breath-led coaching, Karen helps women move from stress and hesitation to clarity, power, and purpose. She’s living proof that when you change how you feel, you change everything. Her energy is contagious, her impact undeniable, and her passion for helping others shine through in every breath.
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05
HELEN SAMPSON
UNCOUPLE COACHING
Helen is the award‑winning stress hacker and founder of Uncouple®, a science‑driven coaching company with the mission to end the stress epidemic. Named one of the UK’s most inspiring female business leaders in 2025, she blends corporate grit (a decade in London’s legal world leading teams of over 100 in complex UHNW divorce cases) with deep compassion to help clients stress‑hack their way into calm, clarity, and fulfilment.
She pioneered the concept of mesotrauma® - the cumulative weight of everyday stressors that quietly erode wellbeing and uses proven, science-based methods to transform stress into a superpower. Specialising in high-stress transitions like divorce and career crises, Helen empowers people and companies to show up more resilient, productive, and human-first.
Helen isn’t just about urgent intervention, she’s a powerful educator. Through The Uncouple Network, blogs, webinars, and corporate partnerships, she leads with purpose, teaching preventative stress care alongside bespoke coaching for clients around the world.
With empathy and clarity, Helen turns overwhelm into opportunity, proving that businesses built on heart, science, and wellbeing can truly thrive.
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06
AIMEE BATEMAN
FEMALE FURTHER
Aimee’s mission is crystal clear: help women be seen, heard, and valued in their careers, without losing themselves in the process. A former recruiter turned award-winning founder and career coach, she blends strategy with soul to help women lead with purpose and thrive with confidence.
From her Female Further® programme to her top-ranking courses and hit podcast, Aimee is changing the way women step into their power - one bold, heart-led move at a time.
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the HEARTLED
judge
KATHERINE DYER
If anyone embodies leading with heart, it’s Katherine. Founder of The Pocket Strategist and beloved 2024 finalist, she now steps into the judge’s chair for the Heartled Award and we couldn’t be more excited. Katherine is the business consultant and coach who teaches heartled founders to run their business smoothly, grow sustainably, and feel easier to lead.
Driven less by profit and more by meaning, she helps women and SMEs reclaim balance, build purpose-fuelled businesses, and stop doing business at the cost of life. Her clients call her a strategic cheerleader with uncompromising clarity who cuts through overwhelm with kindness and deep insight.
Katherine doesn’t just consult, she cares. And as judge for this award, she brings wisdom, warmth, and wholehearted belief in businesses that succeed from a place of goodness. Truly the heart of what it means to lead with purpose.